Pop Geopolitics

The speaker of the upcoming event will be Andrea Endara, political scientist and coordinator of the Political Science and International Relations programme at Casa Grande University, Guayaquil, Ecuador.

In her lecture, prof. Endara explores how popular culture has become a powerful lens for understanding global politics today. Instead of focusing solely on states and institutions, the lecture will present how film, music, sports, streaming platforms, memes, and video games reflect and shape international relations. Special attention is given to the cultural rise of the Global South, where artists such as Bad Bunny, Karol G, Residente, and the global spread of Afrobeats provide new narratives of identity, resistance, and development. By analyzing products like La Casa de Papel, Squid Game, K-pop, and TikTok activism, students will discover how “pop geopolitics” functions as soft power, a space of contestation, and a tool for imagining alternative futures. The session invites participants to reflect on the cultural products they consume daily and how these shape their understanding of global issues.

An introduction to the lecture will be delivered by Béla Soltész (Eötvös Loránd University, Department of Global and Development Studies).

The event will be held in English, with no translation. The event is free of charge and open to the public. No previous registration is necessary.

Facebook-event.